Sync Your Catalouge: Starting Without Briefs!

When it comes to your dream of being in sync licensing, don’t wait around for an inside scoop or a golden connection. It’s time to start creating.

Some artists think the only way to write for sync is to first connect with companies and receive briefs—the insider documents that outline what kind of music a music supervisor is looking for.

The problem?
Not everyone has those connections. And waiting around for them can stall your growth.

Here’s the truth: you can build a catalogue of sync-ready songs before you ever have an “in.”

Start With “Creative Stalking”

This is how I landed one of my top syncs on Shameless (Showtime).

There was no brief.
No insider tip.

Just research.

My production style and Tamara Bubble’s lyrics lined up perfectly because we did the work to understand what fit that world.

Research the Landscape

A great place to begin is with music libraries. Since there are so many out there, pick a few you’d like to be part of and study them:

• What’s their roster like?

• Do they favor specific genres (Indie Pop, Folk, Americana, etc.)?

• Can you see what placements they’ve landed?

Companies love to brag about placements. Use that to your advantage.

My favorite research tools:

• Tunefind

• IMDb

• iSpotTV

These sites let you see which songs were used in shows, ads, and films. Sometimes you can even find the music supervisor.

Active Listening Is Key

Once you’ve gathered info, it’s time to really listen.

Build playlists of songs placed in shows you’d love to target. Put them on repeat. Don’t stop at one or two passes—dig into the nuances:

• Which sections of the song are used?

• How do they handle builds, drops, and transitions?

• What lyrical themes or vibes are consistent?

You’ll start spotting patterns that tell you exactly what works.

Practice Writing Without Pressure

Here’s the reality: your first sync songs won’t be masterpieces.

And that’s okay.

The key is to practice writing informed by your research. Over time, it will feel more natural. And when your authenticity shines through, that’s when your music connects with supervisors.

Collaborate and Connect

You don’t have to do this alone.

As you explore libraries and artist rosters, pay attention to who’s already connected. Reach out. Collaborate.

If you click with an artist who already has a placement history, they can help get your song traction faster than a cold email ever will.

Final Thoughts

There are endless ways into sync—writing instrumentals, trailers, ads, underscores, collaborating, or writing for other artists.

Don’t wait for briefs. Don’t wait for permission.

Start researching. Start writing. Build your catalogue.

Because once you do, you’ll be ready when opportunities come your way.