Ep 133: Why Brands Toss Your Track (Ad & Commercial Producer Tells All)

I sat down with Alex Lake, a producer who's worked on ad and brand campaigns for DIRECTV, BuzzFeed, and WWE Legends, and asked him to break down what actually happens between "I wrote a great song" and that song landing in a commercial. Turns out most of us are thinking about it completely backwards.

Alex pulls back the curtain on how brands actually pick music for ads and commercials (it's not what you think), why your "perfect" track gets tossed before anyone even finishes listening, and the one shift in mindset that separates songwriters who get placements from the ones sending emails into the void.

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